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1 March 2011,
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BRAD’S RULE #10 Indent Paragraphs

1 March 2011
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Indent Paragraphs

Like most of these typographical rules, it comes back to habit. When books, newspapers and magazines start using blocked paragraphs, so will I.

Blocked paragraphs (type one to see for yourself) are also harder to read.

An indented paragraph uses white space to break up the columns of text and signals to the reader that a new paragraph begins here.

Another advantage: when you block paragraphs, you have to put a one-line space between paragraphs to give the eye the same relief as an indentation (in 8-point type, you get 9 lines to the column inch). And the reader still doesn’t have the same sense of new paragraph beginning.

Like most of these typographical rules, it comes back to habit. When books, newspapers and magazines start using blocked paragraphs, so will I.

Until then, I’ll do what people are used to and familiar with. The typography in an ad should be invisible to the reader. You don’t want anything to distract the reader’s attention from your message.

– Brad Sugars –

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